Articles

Email is Dead. Long Live Email.

Email is Dead. Long Live Email.

“Email is dead”.  That’s what I hear from the plethora of marketing/seo companies who show up in email accounts that I seldom use.  Instead of attempting to build a relationship with me, they’re looking for a marketing spend “booty call”.

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Crisis Leadership: One Question to Ask about Your Customers

Crisis Leadership: One Question to Ask about Your Customers

Today, knowing your customer’s customer has never been more important.  I’ve heard many discussions during this Coronavirus time starting with “How are your customers doing?”.  While that’s a good question, it does not drive deep enough.  A better question would be “How are your customers’ customers doing?”

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Crisis Leadership The #1 Question to Ask Now

Crisis Leadership The #1 Question to Ask Now

It’s normal to be fearful in a time like this. Many of the questions we are asking ourselves come from that fear. Yet, there’s one more question to ask now, The #1 Question to Ask NOW. I will share this question with you soon. First, let me note that this question may seem insensitive when so many are suffering…

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